These comprise of the reduction of water use and waste, the use of only organic grapes, decreasing the effects of climate change such as rising sea levels and the reduction of CO2 emissions. The label changes as you drink the bottle, so best you drink up! Australian designer, Gemma Warriner created this unique wine label aims to communicate one particular area in the vineyards production process that minimizes the negative impact on the global environment. Tthe bottle branding steps into the realm of printer-active with a tab that sticks out at the end, so that wine drinkers can tear it off, “breaking” the wishbone as if it was real.
The Wishbone Wine bottle, designed by The Creative Method in Marlborough, New Zealand, two wishbone images on the label. You can also personalize a gift of the bottle of wine with your own message. Fingerpaint it, dye it, incise it, ruin it, gild it - and then snap a photo and then share it via social media or the Scratchpad Facebook page for the whole wine world to admire. Scribble, doodle all over the cream-colored label. The Terravant Wine Company was the first wine producer in the world to introduce an interactive wine label called “Scratchpad.” Each bottle of Scratchpad wine comes with a perfectly blank label, the better to scribble on with the pencil draped around its neck. Once bought, it will offer up cocktail recipes or various other privileges. These messages will be contextual – if they tap the bottle in the store, it may trigger a promotional offer. Whisky lovers can tap the tag, which is discreetly stuck underneath the label at the back of the bottle’s neck, with their NFC-enabled smartphone in order to get “personalized” messages. Johnnie Walker NFC-enabled smart whisky bottleĭiageo released a 500 bottle limited run of its Johnnie Walker Blue Label whiskey that were fashioned with near-field communication tags. The switch turns on LED lights that shine through the mask illustration on the label. When you’re holding a bottle, your thumb activates a pressure-sensitive switch. Tequila-infused Oculto beer debut its Internet of Things (IoT) connected label that uses smart-label technology with LED lights powered by paper batteries. Anheuser-Busch’s limited edition Oculto beer Here are some interactive booze labels that will have you playing with your bottle as you drink it. A growing number of creative labels are hitting the liquor shelves.
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